About

Prarthna's work is concerned with India’s transitional nature; that of contrast, fragility and abundance. Her images have a recognisable language, revealing the human condition and capturing design through minimal intervention. Observing the banality of everyday, she often photographs subjects in the context of modern India; people appear in their natural environment speaking certain truths and raising questions of a larger narrative. Light and its relationship to the subject play a central role in her portraiture, editorial and fashion imagery. Singh is a graduate of the Rhode Island School of Design with a BFA in photography. Working across digital, film and video, her images have appeared in the Wallpaper City Guide, Vogue India, ELLE, Architectural Digest and CNN. Her clients include Airbnb, Tata, Aditya Birla Finance, Old Spice, Indigo Airlines, Lakme and Levis. She was recently commissioned to do the the photography for her first book, Sār: The Essence Of Indian Design published by Phaidon press. Previously based in New York, she currently resides in Mumbai, India.

prarthna.singh@gmail.com